The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.
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Email marketing has the reputation for being the highest ROI digital marketing channel. Emails are an effective way to connect with customers, build subscriber lists, earn repeat business and build brand loyalty.
The four Ps are a “marketing mix comprised of four key elements product, price, place, and promotion used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience, 10 Aug.