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The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.. .
The purpose of strategic planning is to set overall goals for your business and to develop a plan to achieve them. It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be.
By using email marketing, you're able to build credibility by staying in contact with your customers and keeping them up to date about your business. The more they learn about your business, and the more they hear about your business, the more they'll trust your business.