What are the 4ps of marketing used for?

The 4Ps of marketing is a model for enhancing the components of your marketing mix – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

Melany Moloney
Melany Moloney

Friendly food buff. Amateur music maven. Communicator. Devoted social media enthusiast. Wannabe twitter evangelist. Infuriatingly humble marketing ninja.