The four Ps are a “marketing mix comprised of four key elements product, price, place, and promotion used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience, 10 Aug. In a now classic Harvard Business Review article, Ansoff (195 identified four strategies for business growth.
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Email marketing has the reputation for being the highest ROI digital marketing channel. Emails are an effective way to connect with customers, build subscriber lists, earn repeat business and build brand loyalty.