Marketing Engages More Customers Customer engagement is essential to the success of small businesses. It allows you to convey your message and attract potential customers. You don't have to bring people to the store like in the past, you can hire people on multiple platforms via e-commerce, social media, and more.
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The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.. .